![]() ![]() ![]() They have historically been predominantly a casino and gaming outfit, but a select few brands do well in the sports betting arena, where 25% of their revenue was generated in 2019. It also means they can tailor certain brands to specific regions while sharing tech capabilities between all brands where relevant. Their multi brand approach allows Betsson to appeal to a range of customer demographics within the same territory, giving them more market share as a result. ![]() However, increasing regulatory restrictions and strong market competition eventually put Betsson off our fair isle, and now they focus on the Nordics and other European countries, as well as South America and Africa to a lesser extent. About Betssonīetsson AB is a holding company investing in other online gaming companies operating all over Europe and, until 2020, that included the UK. What Betsson got here was four brands with untapped potential that could cement their position in various markets as well as give them exposure to a few others, plus providing the opportunity to create synergies. These brands included Guts, Rizk, Kaboo, and Thrills, but the deal also included an agreement that Betsson would continue to use GiG’s platform for two years and at a premium price too. Gaming Innovation Group (GiG) ran several B2C brands under a subsidiary named Zecure Gaming Ltd, and Betsson bought the lot for €33 million. ![]()
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